Corsi disponibili
Obbligatori
Behavioural skills seminars
2 CFU1o anno
Brand management
5 CFU1o anno
Channel marketing (Trade evolution, analysis and planning)
6 CFU1o anno
Industry analysis (Industrial Economics and Economics of Innovation)
8 CFU1o anno
Innovation in the data economy
5 CFU1o anno
Legal issues in marketing
6 CFU1o anno
Market research and business forecasting
6 CFU1o anno
Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1
8 CFU1o anno
Strategic marketing and analytics (Web analytics) - Module 2 (See note below)
6 CFU1o anno
Understanding consumer (Consumer behaviour and CCT) - Module 1
5 CFU1o anno
Understanding consumer (Consumer behaviour and CCT) - Module 2
5 CFU1o anno
Elective
Agentic AI for data-driven insights
6 CFU2o annoInglese
AI and psychology of marketing
6 CFU2o annoInglese
AI for marketing: machine learning and causal inference
6 CFU2o annoInglese
AI, platforms and digital ecosystems
6 CFU2o annoInglese
B2B marketing
6 CFU2o annoInglese
Big data for business decisions
6 CFU2o annoInglese
Collaborative Strategies for Innovation
6 CFU2o annoInglese
Data analysis for managerial decision making
6 CFU2o annoInglese
Digital communication
6 CFU2o annoInglese
Ecommerce and Emarketplace
6 CFU2o annoInglese
Event and mega event management and creative industries
6 CFU2o annoInglese
Experience branding and retailing in lifestyle industries
6 CFU2o annoInglese
Fan-base marketing for entertainment and sport
6 CFU2o annoInglese
Innovative retail design
6 CFU2o annoInglese
International marketing
6 CFU2o annoInglese
Introduction to sport analytics
6 CFU2o annoInglese
Luxury companies in the global landscape
6 CFU2o annoInglese
Management of fashion and lifestyle companies
6 CFU2o annoInglese
Managerial issues in made in Italy industries
6 CFU2o annoInglese
Marketing semiotics: from signs to brand value
6 CFU2o annoInglese
Predictive and generative AI for business decisions
6 CFU2o annoInglese
Pricing analytics
6 CFU2o annoInglese
Project management
6 CFU2o annoInglese
Sales management
6 CFU2o annoInglese
Service and experience marketing
6 CFU2o annoInglese
Social media marketing
6 CFU2o annoInglese
Social movements, markets and firms
6 CFU2o annoInglese
Sports business and management
6 CFU2o annoInglese
Supply chain management
6 CFU2o annoInglese
Sustainable communication and retailing
6 CFU2o annoInglese
Trade marketing and category management
6 CFU2o annoInglese
Value chains and business models in fashion & luxury
6 CFU2o annoInglese